An extremely busy October ended with MARCO’s final exhibition of 2019, the Fruit Attraction show in Madrid! Following on from the success of the PMA show in Anaheim, a truly international team headed out to Madrid for the 3-day fresh produce event. The team, led by MARCO’s SVP of Sales and Marketing, Mariette Hilborne, included both French and Spanish speakers and an exciting mix of trade show veterans and first-timers!
The Fruit Attraction event provided a perfect opportunity for the team to meet up with clients and prospects from across Europe and beyond, with some brilliant insights into the Spanish market in particular. Furthermore, the 2019 show saw an impressive 23% increase in international visitors, highlighting the fact that in recent years the event has become a staple in the global fresh produce calendar. The MARCO stand and show floor as a whole saw consistently high foot-traffic throughout the event, with Day 2 being an immensely busy day for the MARCO team.
The MARCO system specialists were running product demonstrations throughout the three days, with the MARCO Trac-IT Yield Control Module gaining significant interest. In particular, the hardware application’s ‘one-light =one-fruit’ indicator proved a hit with visitors to the MARCO stand, with the design being incorporated into the MARCO stand graphics for the first time! Another positive for the MARCO stand and the team was their close proximity to the FORO – Smart Agro area, with fascinating industry talks and demonstrations being showcased just next-door!
MARCO’s events calendar starts again in 2020, and kicks off with the largest fresh produce industry event, the Fruit Logistica show in Berlin! MARCO are pleased to announce that once again a record size team will be attending the show, with the MARCO stand recently confirmed to be located in Hall 8.2! For more information or to book a meeting with a MARCO specialist at Fruit Logistica please contact firstname.lastname@example.org or visit our Events & Exhibitions page.